Effective Date: June 2026
Peak Medical (“Peak Medical,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when visiting our website. This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through our website and related online services.
By accessing or using our website, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you voluntarily provide to us, as well as information automatically collected when you interact with our website.
Information You Provide
You may voluntarily provide information when you:
Submit a contact form
Request an appointment
Subscribe to newsletters or updates
Complete online forms
Communicate with our office
Request information about our services
This information may include:
Name
Email address
Phone number
Mailing address
Date of birth
Insurance information
Information submitted through forms
Any other information you choose to provide
Please do not submit sensitive medical information through website forms unless specifically instructed to do so.
2. Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
IP address
Browser type
Device information
Operating system
Referring website
Pages visited
Date and time of access
Website usage statistics
This information helps us understand how visitors use our website and allows us to improve functionality and user experience.
3. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to enhance user experience and analyze website traffic.
Cookies are small text files stored on your device that help websites recognize returning visitors and remember preferences.
We may use cookies to:
Improve website functionality
Analyze visitor behavior
Measure website performance
Personalize user experiences
Support advertising and marketing efforts
Most web browsers allow you to manage or disable cookies through browser settings. Disabling cookies may affect certain website features.
4. How We Use Information
We may use collected information for purposes including:
Responding to inquiries
Scheduling appointments
Providing requested services
Communicating with visitors
Improving website functionality
Enhancing user experience
Monitoring website performance
Sending updates and announcements
Maintaining security
Complying with legal obligations
We use information only for legitimate business and operational purposes.
5. Healthcare Information and HIPAA
Peak Medical is committed to protecting patient privacy.
Information submitted through this website may not be considered protected health information (“PHI”) under the Health Insurance Portability and Accountability Act (“HIPAA”) unless and until it becomes part of a patient’s medical record.
Patients receiving medical services from Peak Medical may receive additional privacy notices regarding the collection, use, and disclosure of protected health information as required by applicable law.
Nothing in this Privacy Policy replaces our Notice of Privacy Practices regarding patient health information.
6. Sharing of Information
We do not sell personal information to third parties.
We may share information in limited circumstances, including:
Service Providers
We may share information with trusted vendors who assist in operating our website, including:
Website hosting providers
Technology providers
Analytics providers
Scheduling software providers
Marketing service providers
These vendors are authorized to use information only as necessary to perform services on our behalf.
Legal Requirements
We may disclose information when required by law or when we believe disclosure is necessary to:
Comply with legal obligations
Respond to lawful requests
Protect our rights
Protect patient safety
Prevent fraud or misuse
Enforce our policies
Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets, information may be transferred as part of that transaction.
7. Google Analytics and Advertising Services
Our website may use analytics tools and advertising technologies provided by third parties, including Google Analytics.
These tools help us understand website usage and improve user experiences.
Information collected through analytics services may include:
Website visits
Traffic sources
User interactions
Device information
Geographic information
Google and other providers may use cookies or similar technologies to collect and process this information.
You can learn more about Google’s privacy practices at:
https://policies.google.com/privacy
8. Third-Party Links
Our website may contain links to external websites that are not operated by Peak Medical.
We are not responsible for the privacy practices, content, or policies of third-party websites.
We encourage users to review the privacy policies of any external sites they visit.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
However, no method of internet transmission or electronic storage is completely secure.
While we strive to protect information, we cannot guarantee absolute security.
Users provide information at their own risk.
10. Data Retention
We retain information only for as long as reasonably necessary to:
Fulfill the purposes described in this Privacy Policy
Comply with legal obligations
Resolve disputes
Enforce agreements
Maintain business records
Retention periods may vary depending on the type of information and applicable legal requirements.
11. Children’s Privacy
Our website is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13 without appropriate parental consent.
If we become aware that information has been collected from a child in violation of applicable law, we will take reasonable steps to delete such information.
Parents who believe their child has provided information through the website may contact us to request removal.
12. Your Privacy Rights
Depending on your location and applicable laws, you may have certain privacy rights regarding your personal information.
These rights may include:
Access to personal information
Correction of inaccurate information
Deletion of personal information
Restriction of certain processing activities
Withdrawal of consent where applicable
To exercise available rights, please contact us using the information provided below.
13. Email Communications
If you provide your email address, we may use it to:
Respond to inquiries
Provide requested information
Confirm appointments
Send updates regarding our services
You may opt out of promotional communications at any time by following unsubscribe instructions or contacting us directly.
Operational and service-related communications may still be sent when necessary.
14. SMS and Text Messaging
If you voluntarily provide your mobile phone number and consent to receive text messages, Peak Medical may send appointment reminders, scheduling updates, service notifications, or other communications.
Message and data rates may apply based on your wireless carrier plan.
Consent to receive text messages is not a condition of receiving medical services.
You may opt out of SMS communications at any time by replying STOP to a text message or contacting our office.
15. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time.
Changes will be posted on this page with an updated effective date.
Your continued use of the website following any updates constitutes acceptance of the revised Privacy Policy.
16. Contact Us
If you have questions regarding this Privacy Policy or our privacy practices, please contact us:
Peak Medical
630 South 400 East #101
St. George, UT 84790
Phone: (435) 673-9653
Fax: (435) 673-9008
By using this website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.